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Who We Are

A house of Creatives,
Strategists and Storytellers.

We’re your creative marketing partner. Creative, Strategy and Production, all under one roof and built around your brand.

One story. One vision.

We believe every brand has a story worth telling and a world worth building. We bring creativity, strategy and production together to shape your brand’s world. Giving your story and identity a clear voice, and your brand a place of its own.

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Our Projects

We’re a house of creatives building brand worlds through creativity, strategy and production. We work with brands at every stage, from ideas still finding their voice to established brands ready to be seen differently. We start by understanding the story, culture and people behind a brand, then shape the strategy, creativity and production around it to build a world that feels true to who they are. Good-looking work is everywhere. What’s rarer is work with something real behind it, rooted in the brand and made for the people it speaks to. That’s the work we want to make. Work people remember, feel and return to. Take a look through our projects. This is where it all comes to life.

SAEGO

Fashion Industry

JAECOO

Automotive Industry

SOUTH AVE

Beverage Industry

HHMS

Healthcare Industry

ALEYA

Fashion Industry

NESTLED CABINS

Hospitality Industry

CLINK AT TINTARA

Hospitality Industry

ORTC

Fashion Industry

MICHAEL ZERAFA

Boxing / Sports Industry

SILK & ASC

Beauty & Aesthetics Industry

NORGE

Wellness Industry

LIV GOLF

Sports & Entertainment Industry

LOVE ATHLETICA

Fitness & Wellness Industry

LUNA & SOL

Beauty & Tanning Industry

Crafting stories.Creating impact.

From concepts to visuals. We help brands connect, engage and grow.

STRATEGY AND CREATIVE PLANNING

We start with the why. We get to know your brand, understand your story and audience, and define where you want to go. From there, we shape the ideas and creative direction that give your brand a clear world and identity.

AD CAMPAIGNS AND TVCS

We bring strategy, story and production together to create campaigns and TVCs that feel true to your brand and connect with the people you want to reach.

BRANDING & GRAPHICS

We build visual identities that feel true to the brand, from the way it looks to the way it communicates. From logos and brand visuals to campaign graphics, we create the visual language that keeps your identity consistent and recognisable.

VIDEOGRAPHY

We turn ideas, stories and culture into something you can see and feel. From cinematic brand films to work made for the everyday scroll, we create visuals that feel true to your brand.

PHOTOGRAPHY

We create photography that captures the character of a brand and gives it a world to live in, tell its story and give people something to connect with.

SOCIAL MEDIA MARKETING

Your brand should feel the same online as it does in every real-world interaction. We build social strategies and create work that keeps your voice, visual identity and experience consistent, relevant and connected to your audience.

3D, CGI & MOTION GRAPHICS

From impossible worlds to detailed product visuals, we use 3D, CGI and motion to create worlds, products and visual experiences beyond the ordinary.

WEBSITES

We design and create websites that bring your brand, story and digital experience together. From structure and design to content and development, we build websites that are easy to navigate, true to your brand and made for the people using them.

The People Behind Lume

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Film crew operating camera rig on set under dramatic spotlight
Director and camera monitor filming actress in studio
Camera operator with gimbal stabilization rig on stage
Gaffer and technician adjusting cinema lighting fixture with softbox on set
Film director and producer reviewing footage at video village monitor station
First assistant camera focus puller adjusting wireless follow focus beside cinema rig

LUME is a creative marketing and production house founded by Creative Director Ash in 2024.

At Lume, the work is shaped by people who bring different perspectives, skills and expertise to the table. Creatives, strategists, designers, producers, editors and storytellers, all coming together to bring culture and creativity into the work. We work closely, share ideas and challenge each other throughout the process. Different disciplines, one team, with everyone contributing to the work. We believe the best work comes from people who care about what they create. We stay curious, challenge each other and keep pushing the work forward. We bring that approach into every project, from the first idea to bringing it to life. We’re here to make work that feels right for the brand and the people it speaks to.

What They  Say

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SAFE SPACE LEADERSHIP

KYM VIANT

“

Working with Lume has been such a great experience. The team really listened to our feedback and paid attention to every detail, making sure the final piece looked and felt exactly right. We’re so happy with how it’s come together, and it’s great to have something that looks this good to represent our team. They’ve done such a great job, and we can’t wait to share it.

CHANNEL 9

CHANNEL 9

ALICE MONFRIES

“

Ash and the Lume team treat your project like it’s their own. Their vision and attention to detail really stand out, and the communication throughout the process is exceptional. They make the whole process seamless and deliver work that is consistently top quality.

SOUTH AVE

SOUTH AVE

SCOTT GRIEVE

“

Working with Ash and the Lume team has been a great experience. Their commitment to getting the work right, from quick turnarounds to the smallest details, really stands out. We’ve seen great growth since working with Lume and the content they’ve created for us. We look forward to continuing to work with the team in the future.

RECOVR

RECOVR

NICK HUNTER

“

Working with Lume over the last couple of months has been so rewarding. The team has brought so much care, patience and attention to detail to the process. They create a space where you feel comfortable, heard and never judged. It’s gone far beyond a service for me. I couldn’t recommend their work and the way they conduct themselves more highly.

SAFE SPACE LEADERSHIP

SAFE SPACE LEADERSHIP

KYM VIANT

“

We've had a great experience working with Lume Productions. They took the time to understand exactly what creative I needed and delivered it quickly. Knowing the creative side was taken care of gave me confidence to focus on other priorities in the business.

WEDDING BOOKING SYSTEM

WEDDING BOOKING SYSTEM

HARRY JOHN

“

Working with Lume Productions was a great experience. The team went above and beyond to capture the atmosphere of Clink and showcase the space at its best. They were professional, flexible and easy to work with, especially with the challenges of an outdoor summer venue. We couldn’t be happier with the result and would definitely recommend Lume Productions for high quality content.

CLINK AT TINTARA

CLINK AT TINTARA

KAITLIN TRAHAR

“

Working with Lume on Aleya was such a great experience. When I first started the brand, I wasn’t sure how to capture it in the best way, but the team brought the experience and creative direction to help bring it together. The results were incredible, and I couldn’t recommend the team highly enough.

ALEYA

ALEYA

SUZIE MAGYAR

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We Build Brand Worlds.

Bring us your vision. Together, we’ll shape the strategy, ideas and creative work that bring your brand to life.